Wholesale for Retailers
Stock the sticker book your customers are already buying
Cupkin gives retailers a proven sticker-book line with strong sell-through, protected pricing, and a margin path that can reach keystone.
Why It Sells
What makes Cupkin move
Cupkin sticker books have earned their shelf space through repeat purchases, five-star reviews, & a loyal parent following that keeps coming back for new themes. Here's what makes Cupkin an easy yes for your store.
Proven sell-through
Roughly 10:1 performance versus the next sticker-book brand gives buyers a clear sell-through signal.
Established demand
Bestseller status provides recognizable third-party evidence of customer demand.
MAP protected
MAP protection helps retailers maintain price integrity across channels.
Margin up to keystone
Pricing starts at 25% off MSRP, with annual credits creating a path to keystone.
Wholesale Catalog
Build an assortment customers come back for
Start with proven themes, then expand across animals, lifestyle, adventure, seasonal titles, fantasy, travel, and school.
Animal Sticker Books
Bugs, cats, dogs, dinosaurs, habitats, and more.
Lifestyle & Adventure
School, camping, sports, travel, food trucks, & all the everyday adventures that fill a kid's imagination.
Holidays & Seasonal
Halloween, winter holidays, spring picks, & seasonal titles built to keep your shelves stocked year round.
Where to Place It
Put Cupkin where parents are already buying
Use these placements to connect the books to an existing shopping mission without repeating the product-benefit story.
Birthday & gift displays
Cupkin lands as the kind of gift a parent grabs without thinking twice. Stands strong on its own or pairs beautifully alongside art supplies, party goods, plush, & puzzles.
Checkout add-ons
Compact enough for the counter & priced right for the impulse grab. Cupkin performs at registers, gift counters, & front tables where kids and parents are already reaching.
Seasonal tables
Cupkin has titles built for summer travel, back-to-school, Halloween, winter holidays, & spring break. Rotate them through the year to keep your display feeling fresh every season.
Classroom & specialty retail
Cupkin fits naturally in teacher gifts, school stores, therapy spaces, kid-focused boutiques, museum shops, & reward bins.
Wholesale Ordering
Wholesale rates that scale with your order
Approved company buyers receive access to Cupkin’s B2B catalog and wholesale pricing.
Fast account approval
Wholesale accounts are reviewed and activated within 1 - 3 business days.
Wholesale rates that scales with your order
The bigger you go, the better it gets.
Cupkin rewards you for stocking up. Discounts start at 25% off & scale with the size of each order, then climb all the way to full keystone, 50% off, at year-end through a rebate paid as store credit. Cupkin gives you a brand parents already reach for & a margin that grows the more you order across the year.
Per-order discount tiers:
- Tier 1: Orders up to $500 unlock 25% off.
- Tier 2: Orders between $500 and $1,500 unlock 35% off.
- Tier 3: Orders of $1,500 and up unlock 40% off.
Your discount tier applies per order, not to your yearly running total. Every order stands on its own. Order what your shelves need, when they need it, and the tier meets you there.
Earn Credit Toward Keystone Pricing
Place wholesale orders at the pace that works for your business, and we’ll track your account’s total purchases throughout the remainder of 2026 and all of 2027.
If your cumulative purchases reach $15,000 by December 31, 2027, your account will qualify for a one-time keystone credit calculation.
After 2027 ends, we’ll compare:
- The amount you actually paid for your qualifying orders
- The amount those same products would have cost at our 50%-off-MSRP keystone rate
The difference will be issued as Cupkin store credit to use toward future wholesale orders.
Here’s What That Could Look Like
Suppose your standard wholesale rate is 40% off MSRP, and you spend a total of $15,000 during the qualification period.
The products you purchased would have a combined retail value of $25,000.
- Amount you actually paid at 40% off MSRP: $15,000
- Equivalent cost at 50% off MSRP: $12,500
- Difference issued as store credit after 2027: $2,500
You would continue paying your normal wholesale prices throughout 2026 and 2027. Once the qualification period closes, Cupkin would complete the calculation and issue the $2,500 difference as store credit toward future orders.
No massive upfront order. No immediate pricing change. Simply order over time, reach the threshold, and earn the difference back as credit after 2027.
Wholesale Terms
- Free shipping on every order
- MAP-protected pricing
- First access to new titles
Ready to carry Cupkin in your store?
Start your wholesale application or reach out for opening-order recommendations, category picks, & display ideas built for your shelf.
Start Wholesale Application