One day, we looked on Amazon to find cute kids cups for our kiddos, but couldn't find anything worth buying. So we decided to make our own and use this as an opportunity to show our kids what grit and resilience looks like in the real world.
From day 1, everything we did was about showing our girls how you can have an impact on people around the world with a mere idea and hard work.
To this day, everything we do now and will continue to do tomorrow is impact-driven. We don't sacrifice our purpose for profits.