Wholesale for Retailers
Sticker books proven to sell through
Cupkin gives retailers a proven sticker-book line with strong sell-through, protected pricing, and a margin path that can reach keystone. Our books outsell the next sticker-book brand by roughly 10:1, include Amazon bestsellers, and are MAP protected so approved retailers are not competing against unauthorized discounting.
Why Cupkin
A proven line with room to grow your margin
Wholesale pricing starts at 25% off MSRP. As annual purchases grow, approved retailers can earn year-end account credits through Cupkin’s annual rebate program, increasing total margin all the way to keystone (50%). MAP protection helps preserve retail pricing and protects dealer margin.
Proven sell-through
Cupkin books outsell the next sticker-book brand by roughly 10:1, supporting faster turns and productive shelf space.
Established demand
Amazon bestseller status gives buyers recognizable proof of demand before the books reach their shelves.
MAP protected
Minimum advertised price protection helps prevent undercutting and preserves retailer margin across channels.
Margin up to keystone
Start at 25% off MSRP and earn year-end account credits through the annual rebate program, up to a 50% total margin.
Wholesale Catalog
Build an assortment customers come back for
Start with proven themes, then expand across animals, lifestyle and adventure, seasonal titles, fantasy, travel, school, and giftable bundles. Multiple themes encourage repeat purchases while compact formats make the line easy to merchandise on shelves, tables, endcaps, and near checkout.
Sticker Books
Link this section to Cupkin’s Sticker Books collection in the theme editor.
Merchandising Ideas
Built to earn space—and turn it quickly
Use Cupkin to create high-visibility displays by occasion, season, theme, or impulse price point. The assortment is easy for associates to understand, easy for shoppers to browse, and designed to support repeat purchases across multiple titles.
Birthday gifts
Use as a stand-alone gift or pair with crayons, art supplies, puzzles, plush, or party goods.
Checkout add-ons
Compact, parent-approved products that work well near registers, gift counters, and front tables.
Seasonal tables
Build displays around summer travel, back-to-school, Halloween, winter holidays, and spring break.
Classroom rewards
Useful for teacher gifts, school stores, reward bins, occupational therapy spaces, and kid-focused boutiques.
Wholesale Ordering
Wholesale terms designed to reward growth
Approved company buyers receive access to Cupkin’s B2B catalog and wholesale pricing. Pricing begins at 25% off MSRP, with annual rebates paid as year-end account credit that can bring total margin up to keystone.
Wholesale Terms
- Wholesale pricing starts at 25% off MSRP
- Annual rebate program can increase total margin up to keystone (50%)
- Rebates are issued as a year-end account credit based on annual purchases
- $150 opening order minimum
- $15 flat-rate shipping under $300
- Free shipping on orders $300+
Sample Program
Try up to five books before your first wholesale order
Retailers may purchase up to five individual books as samples through Shopify. After the first approved wholesale order is placed, Cupkin will manually apply a one-time account credit for the eligible sample purchase. This program replaces complimentary sample requests.
- Purchase up to five individual books through Shopify.
- Place your first approved wholesale order.
- We manually issue a one-time account credit for the eligible sample-book purchase.
Ready to carry Cupkin in your store?
Apply for wholesale access or contact us for recommendations, opening-order help, and display ideas.
Start Wholesale Application